We help you Acquire Customers and Take Products to Market

We’ll guide you through product marketing, program management, and sales initiatives in AI, Mobile, IoT, Internet, AR/VR and Cloud Computing

HOW WE HELP CLIENTS

Product Marketing Management

AG Consulting Services specializes in crafting and implementing effective go-to-market (GTM) and product lifecycle strategies across consumer, B2B and enterprise channels. Our expertise encompasses critical elements such as precise messaging, strategic GTM timing, dynamic digital marketing, and impactful merchandising. Whether you’re seeking individual services or a comprehensive, end-to-end marketing solution, we tailor our offerings to meet your unique needs.

Program Management

AG Consulting Services excels in providing top-tier Program Management support, ensuring seamless execution and delivery of complex initiatives. We leverage proven methodologies to oversee project lifecycles from initiation to completion, meticulously managing timelines, resources, and budgets. With a keen eye for detail, we proactively identify and mitigate risks, ensuring your programs achieve optimal outcomes. Whether it’s coordinating cross-functional teams, streamlining processes, or aligning projects with strategic objectives, we bring a results-driven approach to every endeavor.

Sales and Business Development

AG Consulting Services facilitates strategic business planning sessions to uncover lucrative opportunities, forge valuable partnerships, and pinpoint essential marketing needs. Our approach extends to managing business fulfillment expectations, while also forecasting potential sales, revenue, costs, and profitability when engaging new partners, customers, and distribution channels.

Mobile Technologies Consultancy

AG Consulting Services offers expert guidance in mobile strategy, cultivated through roles at AT&T, Verizon, and GCI. We empower clients to navigate the dynamic mobile ecosystem, forging collaborations with operators, device manufacturers, app providers, and other key stakeholders. With a track record of successfully launching smartphones, tablets, wearables, and applications in both B2B and B2C domains, we bring unrivaled proficiency to your product strategy. Additionally, our domain expertise extends to enterprise software, cloud marketing, SaaS solutions, mobile security, gaming, and e-commerce, ensuring a comprehensive approach to your mobile initiatives.

Event Planning and Management

AG Consulting Services excels in orchestrating end-to-end management of large-scale events for both corporate and non-profit clients. Our expertise ensures that conferences and industry events not only meet established goals and objectives but also serve as powerful platforms for brand promotion. We guide clients in crafting precise marketing messages, facilitating customer meetings, and showcasing their products and services, guaranteeing a seamless and impactful event experience

Global/Regional Market Support

AG Consulting Services specializes in providing essential sales and marketing support for international clients seeking to establish and expand their presence in the United States. Beyond the Pacific Northwest, we extend our expertise in regional market support. Our unique offering provides a cost-effective local presence, a vital asset for building robust business relationships and driving revenue growth in the American market.

HERE IS HOW IT WORKS

CONTRACTING AND CLARIFYING OBJECTIVES

Contracting Phase: We define the project scope, business model, and expectations.

Outcome Agreement: We mutually agree on specific project outcomes.

  • For product marketing related projects, we assist in creating Go-To-Market plans, content and digital campaigns.
  • For program management related projects, we will leverage proven methodologies, manage timelines and resources to ensure your team is delivering on their initiatives.
  • For sales-focused projects, we help you find the best partners and prepare sales enablement resources to facilitate deal closures.

DISCOVERY, IMPLEMENATION AND WRAP-UP

Discovery: We gather data through document review, quantitative analysis, and stakeholder interviews.

Plan Delivery: We present a comprehensive plan aligned with your business objectives.

Implementation: We put the sales or product marketing plan into action.

Wrap-Up: We review project results and discuss any follow-on projects.

OUR SPECIALTIES

Product and Program Launch Management

  • Go-to-Market Planning and Execution
  • Run/Rythm of Business
  • Drive Cross-Functional Alignment and Collaboration Across Teams
  • Product Launch Project Planning
  • Product Collateral Creation
  • 3rd Party Partner Management
  • Branding and Packaging Artwork
  • Customer Experience: In-Box, UX Review, and OOBE
  • Develop Internal and External Communications
  • Digital Marketing and Brand Engagement
  • Merchandising, Pricing, Promotions, Forecasting
  • Channel Readiness
  • Demand Generation Program
  • Post Launch Lessons Learned

Mobile Networks, Devices, & Apps

  • Mobile Operator and Device OEM Relationships
  • Network Expertise
    • 5G and 4G LTE Networks
  • Device Platforms
    • Android OS Devices
    • iPhone OS Devices
  • Device Certification and Testing
    • Lab Entry Testing
    • Maintenance Window Management
  • Connectivity Solutions
    • eSIM and SIM Cards
    • IoT Devices and Connectivity
  • Go-to-Market Strategies
    • Software and Hardware Launches
    • SaaS Marketing
  • Global Connectivity
    • International Roaming Services
  • Marketing Strategies
    • Mobile Marketing
    • Sales Enablement

Event Planning and On-Site Execution

Event Planning and Execution

  • Overall Program Management
  • Corporate Events
  • Budget Development
  • Internal and External Communications
  • Onsite Branding
  • Logistics Management

Educational Seminars/Panel Discussions

Exhibit Booths and Product Demos

Customer Meetings

VIP Events

  • Venue, Food, Giveaways

Nonprofit Conference Management

  • Budget Development
  • Sponsorship and Fundraising Support
  • Registration Coordination
  • Logistics Management

Marketing Planning

success

COMMITTED TO YOUR SUCCESS

AG Consulting Services specializes in crafting integrated go-to-market strategies for products and services. We excel at identifying target customers and tailoring value propositions to align with both their needs and your company’s strengths.

With proven program management methodologies, we ensure your teams stay on course to meet their initiatives, while providing timely updates to your leadership on business progress. Additionally, we conduct active market assessments, uncover new sales opportunities, foster potential relationships, and skillfully negotiate and close contracts.

  • I worked with Leonard during our first project launched between Kyocera and AT&T. I enjoyed working with him, and came to know him as a truly valuable asset to the programs. He is multi-talented, dependable and incredibly hard-working. His knowledge of device project management and expertise in marketing, device certifications, supply chain and overall program management was a huge advantage to our joint efforts. as a dedicated and knowledgeable person, I believe he would be beneficial addition to any organization.

    Nikki Phu Sr. Account Manager, Corp Sales HG/Bus Dev at Kyocera International - Communications Equipment Group
  • Leonard's wireless experience mobility product and project management were instrumental in his counseling role at GCI. He demonstrated a solid ability to navigate organizational and technology complexity while working remote. He successfully led a key product migration effort, taking care to protect the customer, with the end result of keeping churn to an absolute minimum. He led a key partner negotiation that resulted in favorable business terms. Finally, he helped initiate several key product requirement documents, and led the re-design of our Master Terminal Requirements document. Leonard has been a huge help to our team, and I welcome the chance to work with him again in the future.

    Josh Lonn VP, Wireless Products at GCI General Communication, Inc.
  • I had the good fortune to work closely with Leonard while he was at Singlepoint. I compliment him for his ability to develop new business models which has generated new revenue for our customers and additional profits for the company. His accounts attributed to significant revenue growth for the company. He is business savvy, laser focused, a great facilitator and develops lasting relationships with everyone.

    Vikas Sharma, CPA Finance & Business Operations Professional
  • Leonard and I have worked together across the table over many years. While at Samsung, my team worked with Leonard on first to market products such as the Samsung Express which is still in the market today. These were high visibility products that required someone to not only drive all aspects to launch, but to also navigate unforeseen changes. Leonard paid attention not only to details and timelines, but he also created a collaborative environment in high pressure situations. I would highly recommend Leonard because of his skills in Product, Marketing and Sales - such versatility is hard to find especially in launching premier brands.

    Neil Sharma Executive - Business & Product
  • I had the pleasure of working with Leonard during his time as Product Development/Marketing Manager at AT&T. As head of marketing for the AT&T business at BlackBerry, I relied on Leonard as my central point of contact for some of the largest BlackBerry launches in AT&T history. His experience and know-how was demonstrated on a daily basis as he facilitated the go-to-market effort with the various functional teams at AT&T, including his work with the brand, PR and regional teams at the carrier. Leonard was involved in the full go-to-market planning process, from pre-certification through to in-market activities. Organized, efficient, and strategic, Leonard brought a number of valuable skills to the table. His leadership was on display as he organized large customer, media and conference events, including negotiating sponsorships, and talent for BlackBerry World. He was a delight to work with and I would welcome the opportunity to work alongside Leonard again.

    Carrie Lepage Managing Partner at Isabel Avery & Company
  • I had the opportunity to work with Leonard for just over a year at SinglePoint. During this time, Leonard remotely managed SinglePoint's highest revenue-generating client, including day to day strategic planning and ultimately, contract extension and renegotiation. Leonard's greatest strength in this role was his ability to actively advocate for his customer while maintaining focus on SinglePoint's bottom line and future interests in the market segment. Leonard is incredibly gregarious and uses this to his advantage as a collaborator, often bringing disparate groups together (whether that be internal audiences, external clients/partners, or both) to find a cohesive plan for growth.

    Douglas Grinspan VP, Revenue - Industry & Agency at Condé Nast
  • Leonard is an extremely customer-focused business development executive and a great business partner. I have had the fortune of working with Leonard at a few different points in my career, but our experience working as colleagues at Microsoft stands out. Leonard was responsible for getting one of my channel partner's business requirements built into the software road map for a large product group - not an easy task - and really helped move my business forward. Leonard's constant focus on customer needs and practical business results helped him smoothly bridge between two large and sometimes immovable organizations to secure the desired outcome..

    Howard Coonley XFINITY Mobile - Executive director of marketing
  • Leonard was the chairman of the SHPE 2010 National Conference. He managed a team comprised of nationwide volunteers, professional staff from SHPE national offices and numerous vendors and contractors. He demonstrated excellent planning and interpersonal skills, leadership and vision which resulted in a very successful SHPE conference. Organizing a profitable conference given today’s economic environment for non profits is a tremendous accomplishment.

    Manny Hernandez Mgr III, Systems Engineering at Raytheon Space and Airborne Systems
  • While I led the Enterprise Marketing and Product Management for devices, Leonard was one of the key players with day-to-day responsibility for the Blackberry device roadmap, launch and sell-thru plans. Leonard was also lead on the AT&T participation at the RIM/Blackberry World Conference. In this work, Leonard brought direct, relevant and analytically based insights to bear to best balance technical, market, customer, operator and Blackberry inputs towards making sound business decisions to drive growth of the Blackberry device sales and service. Leonard is a very focused and results-driven expert who takes ownership and shows he cares and I hope I can have an opportunity to work with him again.

    Hamish Caldwell Partner at Wireless Insiders Network
  • Leonard has a wealth of knowledge of the telecommunications industry. He was able to provide strong strategic advice and excellent connections to our clients. Leonard helped drive Ireland's international telecommunications strategy by working with us on a North American telecommunications road show. Additionally, Leonard is always upbeat and forward thinking.

    Marjorie DeHey, JD MBA Head of Strategic Partnerships at Bishop-Lyons Ent.; Partner at MediaMojos - Connecting Start-Ups to Hollywood, Producer

Request a FREE Consultation

AG CONSULTING SERVICES: YOUR PARTNER IN SUCCESS

At AG Consulting Services, we offer flexible collaboration models tailored to your organization’s needs:

As a Consultant:

  • Leverage our subject matter expertise in AI, Mobile, IoT, Internet, AR/VR and Cloud Computing.
  • Choose from Video Conferencing or In-Person Consultation options.
  • Engage on a Project or Retainer Fee Basis.

As a Subcontractor:

  • Let AG Consulting Services enhance your sales, business development, product marketing or program management efforts.
  • Ideal for international organizations seeking U.S. market expansion without the need for a dedicated office or team.

Leonard Abeyta – Principal

leonard-abeyta

Leonard Abeyta is an accomplished product marketing and sales executive, known for bringing innovative products, apps, and services to market in consumer and enterprise channels across various industries. With a rich career spanning Fortune 50 companies, early-stage ventures, and startups, including AT&T, Microsoft, and Verizon, Leonard’s expertise is unmatched. He has also made significant contributions through consulting for industry leaders such as Microsoft, Adobe, Meta, AT&T and GCI Communications.

In addition to his professional achievements, Leonard is deeply committed to STEM education. He has held leadership positions at community organizations, positively impacting thousands of students in their pursuit of STEM excellence.

Leonard holds an MBA from the University of Texas – Red McCombs School of Business and a BS in Electrical Engineering from the University of New Mexico. His diverse background and passion for technology drive his success in delivering tailored, results-driven solutions through his consulting firm, Abeyta Group.

Caroline Abeyta – Business Engineer

abeyta-20201019-01-185-002

Caroline Abeyta is a problem-solver and brings an excellent mix of technical and administrative skills in supporting Abeyta Group clients.  She has previously worked in customer service and advocacy for Target Corporation and the Resident Hall Association at the University of New Mexico.  She is also active in the STEM community.

She is currently pursuing a Bachelor of Science in Electrical Engineering from the University of New Mexico.

Contact the Abeyta Group

CONTACT INFORMATION

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